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🪖 Call of Duty: Black Ops 6 Puts Ads in Loadout Screen, Sparking Player Backlash

In a move that’s igniting debate across the gaming community, Activision has started inserting advertisements directly into the loadout screen of Call of Duty: Black Ops 6. The update, which rolled out quietly as part of the latest patch, has already drawn sharp criticism from players who say it disrupts the competitive flow and immersion of the game.

🔍 What’s the Ad Situation?

According to player reports and verified gameplay footage, the loadout screen now includes rotating ad banners that:


  • Promote in-game store bundles and skins

  • Feature partnered brand promotions (like energy drinks and gaming peripherals)

  • Highlight new battle pass tiers and seasonal bundles

  • The ads appear as small banners at the bottom and side of the screen when players customize their weapons and perks—moments usually reserved for strategizing before diving back into the fight.


🗣️ Community Reaction

The reaction has been swift and heated:


  • Many players argue that ads clutter an essential gameplay moment, making it harder to focus on loadout decisions.

  • Others worry this sets a dangerous precedent for ad creep in premium, full-priced games.

  • Some have expressed frustration that they’re seeing third-party product ads despite already paying $70+ for the game.

  • “It’s a slippery slope,” one Reddit user wrote. “If they’ll put ads in loadouts, what’s next? In the killcam?”


🎯 Activision’s Response

As of now, Activision has not released an official statement addressing the backlash. The ads appear to be part of a test to boost engagement with microtransactions and sponsored tie-ins—something the publisher has experimented with in the past via the Call of Duty mobile app.


🧠 Final Thoughts

While advertising in games isn’t new, seeing it in a core gameplay screen—especially in one of the biggest shooters on the market—feels like a line crossed for many players. Whether Activision listens to the feedback or doubles down remains to be seen.


Stay tuned to NoFallDamage.net for updates on this ad controversy, potential rollback plans, and the broader push-pull between players and publishers in the live service era.


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