Prodrive Reveals Refined Racing Simulator

Prodrive has unveiled an updated version of its acclaimed Racing Simulator, now enhanced with bespoke craftsmanship from some of Britain’s most iconic artisans. Revealed at Bang & Olufsen’s Mayfair flagship, the 2025 model blends motorsport technology with heritage luxury.

Originally conceived by ex-F1 team principal David Richards and designed by Ian Callum, the simulator is more than a high-performance training tool; it’s a centerpiece of sculptural design. The new edition deepens collaborations with British makers like Connolly for custom leather interiors, Vaughtons for personalized badging and Pendennis for a steam-formed lacquered wood exterior inspired by superyachts and grand pianos.

The carbon-fiber monocoque chassis, floating within a lacquered wooden “hoop,” encloses a 49” curved screen, motorsport-grade steering and an advanced pedal box that replicates the feel of modern race cars. Enhanced audio by Bang & Olufsen, standard with Beoplay HX headphones and optional Beosound A9 speaker, delivers immersive sound quality.

With just a single power cable required for setup, each simulator commission is handled via a full concierge service and comes with a tailored Goodwool cover. Starting July, the updated simulator will be displayed at Harrods and Auto Vivendi, offering racing fans a chance to bring home a slice of British motorsport luxury.