Square Enix and TBS Television Collaborate on New Original Game IP

Square Enix has announced a partnership with Tokyo Broadcasting System Television (TBS) to develop a new original intellectual property (IP) game. The collaboration aims to combine Square Enix’s expertise in game development with TBS’s experience in television production to create a unique gaming experience for both domestic and international audiences.

This initiative is part of Square Enix’s medium-term business plan, which focuses on creating more original IPs and developing new business models. The company has emphasized a strategy of “quality over quantity,” aiming to release major titles on multiple platforms.

TBS established its gaming division, TBS Games, in July 2023, with the goal of pioneering digital content and expanding its global content brand. The collaboration with Square Enix represents a significant step in TBS’s efforts to create new intellectual properties originating from games.

While specific details about the new game have not been disclosed, the partnership between Square Enix and TBS Television is expected to leverage the strengths of both companies to deliver an innovative gaming experience. Further information about the project will be announced in the future.