EA Won’t Follow Nintendo And Xbox With Price Increase on Games

EA isn’t planning to follow in the footsteps taken by Nintendo and Xbox by increasing the core cost of games for the time being—although that could change.

The Nintendo Switch 2 reveal sent shockwaves through the industry with the reveal that games, like Mario Kart World, will be slapped with a $79.99 price tag, which was swiftly followed by Microsoft’s price hike on everything from consoles to games.

That sparked an expectation that a $79.99 price point could well be the norm moving forward, with the general cost of gaming increasing as a whole, but it seems like EA isn’t eying a change.

Speaking at EA’s latest financial call, CFO Stuart Canfield stated there are “no changes” to the pricing strategy “at this point,” although those comments didn’t necessarily close the door entirely on a price increase later down the line.

What Will Be The Price For EA Games?

Jude Bellingham celebrating a goal in EA FC 25.

No increase, for now. Image via EA Sports

No changes to the current price point for EA titles means that upcoming games like Madden 26, EA Sports FC 26, and Battlefield, mean will be the same price as they have been in previous years—though this is by no means cheap, with special editions costing more.

EA has become somewhat of an industry leader with Early Access for its titles, with players paying for the privilege. The Early Access period for recent Madden and EA FC titles has been up to a week , which, for those who play the Ultimate Team mode, leaves you playing catch-up.

Last year’s EA FC 25 and Madden 25 both launched with a $69.99 price, while the Ultimate Editions of those titles cost as much as $99.99.

When you can add additional incentives to pre-orders like EA can with points to spend in Ultimate Team, there isn’t much of a need to increase the core price of games as a result. However, if this is the way the industry is heading, I wouldn’t expect EA to remain an outlier.

What are your thoughts on the price increase for games adopted by some companies?