MrBeast Files Trademark for Banking App

The world’s most popular YouTuber, Jimmy Donaldson -— better known as MrBeast — is making a highly ambitious move into the financial sector. Donaldson’s company, Beast Holdings, LLC, has filed a trademark application for “MrBeast Financial,” signaling plans to launch a mobile banking app and online services that could fundamentally reshape how his massive, young audience manages money.

According to Newsweek, the trademark application, submitted on October 13, is a comprehensive blueprint for a fintech platform. It outlines a wide range of services, including online banking, short-term cash advances, investment advisory, and cryptocurrency exchange and payment processing. By blending digital finance tools with his signature gamified approach, MrBeast Financial aims to challenge traditional banks by prioritizing simplicity and inclusion for a Gen Z audience who often trusts creators more than corporations.

This leap into finance is the latest sign of Donaldson’s rapid diversification, following successful launches of his Feastables snack brand and Beast Burgers. The move is also being watched closely by consumer groups, who cite both the vast potential for financial inclusion and the risks associated with an influencer entering the complex world of crypto and micro-lending. While the trademark awaits approval, MrBeast’s intention is clear: to fuse his entertainment empire with a new revenue stream, transforming viral fame into a long-term financial platform.