Netflix is Doubling Down on its Gaming Investment

Netflix has confirmed that it is going to ‘ramp up’ its investment in gaming, following the positive effects.

Netflix’s gaming segment has been growing slowly but steadily over the years. We have seen the OTT giant invest in AI technology to build games, and it has nearly 80 games in development as of last year. Most recently, the company announced that WWE 2K will be part of Netflix Games from Fall 2025.

Netflix’s Investment in Gaming is Quite Small Compared to Its Other Content Investments

Spotted by GameSpot, during their latest earnings call, Netflix’s Co-CEO, President and Director, Gregory K. Peters, was asked about the near-term monetisation opportunities within gaming. Peters explained that they look at near-term monetisation opportunities in gaming, similar to how they assess other new content categories. Peters also explains that adding “more value to their offerings” helps increase user acquisition, retention and willingness to pay. Hence, it drives “all of the sort of core

fundamentals” of their business.

Peters adds that they will “ramp” the investment for Netflix Gaming, as that is “quite small” compared to their “overall content investment”. At the same time, the company wants to “remain disciplined in not investing too far ahead of demonstrating that we know how to translate that investment into value for our members.”

The Netflix co-CEO also highlighted the progress they have made with their gaming segment. Netflix has seen “good progress” on licensed games, including those like GTA, as well as games they have developed, such as Squid Game: Unleashed. Therefore, players can expect to see more games in both categories, along with brand-new interactive experiences.

What are your thoughts on Netflix doubling down on its gaming investment?